Collegiate Marketing
Team Services has worked with many premiere companies and properties to provide a variety of services including a full spectrum of major partnership marketing capabilities in order to maximize a client’s brand and sponsor affiliations. Services we provide our clients include extensive evaluation of facilities and naming rights potential, comparative inventory analysis, evaluation of existing marketing/sponsorship programs, and access to top-level senior corporate executives, to name a few.
Team Services has a team of experts that assist clients in analyzing revenue opportunities derived from naming rights, sponsorship, luxury suite and club seats, and concessions/merchandising, as well as determining and identifying the best assets for efficient packaging of sponsorship benefits.
Team Services has many years of experience related to stadium/arena design, specifically from a marketing/sales revenue-generating perspective, as well as years of experience specializing in marketing initiatives for both athletics and cross campus.
We’ve prepared brief case studies for a few of our Collegiate clients: University of Connecticut, University of Maryland, Fresno State University and University of Central Florida.
University of Connecticut
Team Services negotiated the stadium lease (Rentschler Field) between the University of Connecticut and the Office of Policy Management (in the State of Connecticut, two state entities cannot negotiate directly) and increased the season tick base to 25,000 in the first year at the new stadium. We then developed premium corporate sponsorship packages for the university that resulted in new revenues in excess of $4.9 million over a five-year period.
Team Services also performed extensive comparative analysis of luxury suites and signage inventories of colleges across the country and advised the athletic department in multiple areas including ticket sales, campus-wide business-to-business opportunities and media partnerships. Our partners included: Cingular Wireless, Cooper Tires, Dunkin Donuts, IGA, Pizza Hut, SBC Communications and State Farm Insurance.
University of Maryland
The University of Maryland retained Team Services to market the naming rights to their new field house, the Comcast Center. Team Services capitalized on regional branding and business-to-business opportunities for Comcast by securing rights to provide cable services for the entire campus. Working with the University — in conjunction with the State of Maryland– Team Services finalized an agreement with Comcast Communications within six months and went on to build partnerships and advise the university on marketing initiatives related to the new venue.
Fresno State
Fresno State tapped Team Services to help them build partnerships and advise the California State University, Fresno Athletic Corporation (Fresno State) on all aspects of marketing. This project included the development of sales initiatives for a renovated football facility, Bulldog Stadium. Team Services also helped create and issue a Request for Proposal to identify an outside company to sell athletics marketing sponsorship rights.
Team Services also developed a premium corporate sponsorship package with Nextel that was one of the largest wireless partnerships in the county. In addition, Team Services completed a study of the expansion of seats and luxury suites for Byrd Stadium.
University of Central Florida
Team Services was hired by the University of Central Florida (UCF) to consult on naming rights for UCF’s multi-venue development project, specifically their football stadium and basketball arena. Team Services assisted UCF in identifying elements and inventory that could be packaged into a naming rights partnership, as well as created an impression study to analyze metrics for both the football stadium and basketball arena project.
Working integrally with UCF, Team Services designed a dynamic presentation to take to market on sales calls. Team Services additionally provided direction and consultation for negotiation and pricing with select targeted companies.
Ultimately, Team Services assisted in delivering a $15 million naming rights agreement between Bright House Networks and the University of Central Florida. This partnership was viewed as a key financial component in the university’s completion of its new, on-campus football stadium.
Construction and operation of the stadium was funded through naming rights, revenues from suites and club seat leases, ticket and concessions sales, donations, corporate sponsorships and advertising.
