National Dairy Council Continues NFL Partnership Activation with Super Bowl XLIII
The National Dairy Council joined the biggest celebration of the year by kicking off its involvement in Super Bowl XLIII with on site activation at the NFL Experience. The NFL Experience, the most exciting continuous event surrounding the Super Bowl, is pro football’s interactive theme park offering participatory games, displays, entertainment attractions, kids’ clinics, free autograph sessions and the largest football card show ever.
More than 150,000 attendees will visit the Experience in celebration of Super Bowl XLIII, adjacent to Raymond James Stadium. Announced earlier during the season, Team Services delivered a five year sponsorship renewal with the National Football League (NFL) and its longtime client, Dairy Management, Inc (DMI) through the 2013 NFL season, making the National Dairy Council an official Youth Marketing Partner of the NFL.
In addition to the partnership renewal which include an annual Associate Sponsorship of the NFL Experience, Team Services negotiated approximately 30 NFL club marketing sponsorships for DMI and its regional dairy promotional associations for the 2008 NFL season, including partnerships with the NFC Champion Arizona Cardinals and the AFC Champion Pittsburgh Steelers. Pittsburgh Steelers Wide Receiver Hines Wards and Arizona Cardinals Kicker Neil Rackers, both longtime endorsers for DMI, have been featured in local promotions. A premier part of DMI’s onsite activation for this year’s NFL Experience includes offering youth free commemorative photos with their favorite football players, product sampling and kids clinic taught daily by NFL players.
